Sr. Marketing Manager, Oral Surgery

Sr. Marketing Manager, Oral Surgery

Location: Phoenix, AZ (hybrid available)

About SALT Dental Partners

Founded in 2019, SALT Dental Partners supports specialty dental providers across the country, giving them the operational backing to focus on patient care.

Position Summary

This role owns growth strategy for the Oral Surgery service line, driving patient acquisition, referral growth, and market expansion. You'll serve as the primary marketing partner to oral surgeons, practice leadership, and operations teams, turning enterprise growth goals into local market execution. This role fits someone with direct oral surgery marketing experience who understands the referral driven nature of OMS practices.

Key Responsibilities

Referral Development & B2B Marketing

• Develop referral growth strategies to increase engagement and case volume from general dentists and specialty referral partners
• Build scalable referral marketing workflows and playbooks for use across multiple OMS practices
• Partner with surgeons and local teams to identify referral opportunities
• Track referral trends and performance to grow market share
• Coordinate CE events, study clubs, and referral engagement initiatives

Practice Level Marketing Execution

• Act as the primary marketing partner for OMS practices
• Build and manage local grassroots marketing programs
• Coordinate marketing champions within each practice
• Develop tools and training that empower practice teams
• Support new practice launches, acquisitions, and expansion efforts

Growth Strategy & Performance

• Align local referral strategies with digital patient acquisition campaigns
• Evaluate marketing performance and referral trends across markets
• Build action plans for underperforming locations
• Identify growth barriers and implement solutions with practice operations and surgeons
• Manage timelines and stakeholder communication across projects

Collaboration & Leadership

• Build relationships with surgeons, operations leaders, and practice managers
• Serve as subject matter expert on oral surgery marketing
• Contribute to OMS service line growth strategy
• Drive accountability and execution across local teams

Requirements

Required

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of healthcare marketing experience
• 3+ years of direct oral surgery or referral based healthcare marketing experience
• Track record executing referral marketing and B2B growth strategies
• Experience managing multi location, multi brand marketing initiatives
• Strong project management and organizational skills
• Ability to influence cross functional teams without direct authority

Preferred

• Experience supporting oral surgery groups, OMS practices, or DSOs
• Experience with surgeon led or provider led organizations
• Knowledge of implant marketing, full arch case acquisition, and OMS patient acquisition
• Experience building scalable growth playbooks and field marketing programs
• Familiarity with CRM platforms, marketing automation, and performance reporting

Benefits

• Health care plan (medical, dental, vision)
• Retirement plan (401k, IRA)
• Life insurance (basic, voluntary, AD&D)
• Paid time off (vacation, sick, public holidays)
• Training and development opportunities